Trixie Asirvatham has 20+ years of experience in advertising copywriting and creative team management, of which ten and a half years were gathered at Hindustan Thompson Associates, Ogilvy & Mather, Chaitra Leo Burnett and MAA Bozell in Bombay and Delhi. She has handled a wide range of national, multinational and regional multi-media accounts.

She has also worked with medium-sized agencies and has the flexibility to adapt to different creative environments, while drawing upon the discipline and exposure gained at the larger agencies to create quality work.

AGENCY EXPERIENCE

POSITIONS HELD, CLIENTS HANDLED

Stimulus Communications P. Ltd., Bangalore
Creative Consultant (May 1994 onwards)

Clients

• Sundram Fasteners (Industrial Fasteners)
• Lucas TVS (Automotive Components)
• Elgi Equipments Ltd. ( Air Compressors, Automotive Service Equipment
  and Diesel Engines)
• Elgitread India Limited (Retreading Solutions)
• Elgi Ultra Industries Limited (Ultra Tabletop Grinders)
• Deldot Systems Ltd (Wired School - School Management System, Software Services, SAN - Storage Area Network, Computer Education)

MASS Marketing and Advertising P. Ltd., Bangalore
Creative Director (April 1994 - July 1997)

Clients

• Kurlon Ltd. (Kurl-on Mattresses, Kurlopillo Pillows and Soft Furnishings, Kurlomat Doormats, Westways Soft Luggage, DuPont Comforel mattresses)
• HMT Watches
• Centuary Mattresses
• Priyadarshini Handlooms
• Karnataka Soaps & Detergents Ltd. (Mysore Sandal Soap and Talc)
• Rema Real Estate (Rema Rainbow Valley and Rema Skyview Apartments)
• Surfa Coats P. Ltd. Surfatex Matt Exterior Paint, Surfalac Acrylic Emulsion, Surfacem Cement Coating)
  

Creative Consultant - 1997 - 2003

• Saatchi and Saatchi Direct - Wipro Telecom, Caterpillar, Bosch, Mico,
  Coats Australia, GE
• Scion - Allergan
• Sobhagya - Creative pitches for Caterpillar, Siksha, Jain Group of Institutions
  (got the Jain Group account and created ads for MATS University)
• Pressman - Icode, Water Supply and Drainage Board, BSNL
• Stylus Systems - www.outsource2india.com
• PDA Trade Fairs - Indiawood 2003
• Voices (NGO with focus on communications) - Community Radio initiative
  

MAA BOZELL, Delhi
Creative Director (March - Nov. 1993)

Clients

• Hero Honda (Sleek Motorcycle)
• Hewlett Packard (Laserjet 4L, Deskjet 500 printers)
• Jagatjit Industries Ltd (Aristocrat Club Whisky, Executive Club Whisky)
• Autopal (Autolite Compact Fluorescent Lamps)
• Zorex Ties Mfg. Co. (Bentley Ties)
• Dalmia Dairy (Active Care Dairy Product)
• Toyo Toys (Disney Soft Toys
• Markfed (Sohna Vanaspati)

Freelance Creative Consultant, Delhi
(June 1992 - Feb. 1993)

Agencies/Clients

• Ogilvy & Mather DR (Tobacco Institute (ITC)
• Ogilvy & Mather PR (Welcomgroup Hotels)
• Triton (Lifelong Appliances, Ace Granite)
• Srishti (Rajasthan Financial Corporation, Haryana Financial Corporation, (films)
  Bureau of Industrial Promotion, PCRA (Energy Conservation)

Ogilvy & Mather, Delhi
Creative Group Head (June l991 - June 1992)

Clients

• Reckitt & Colman India Ltd. (Mortein Repellant)
• American Express (Credit Cards)
• Godfrey Phillips India (Four Square)
• Shriram Foods & Fertilizers (Rath Vanaspati)
• Dharmpal Satyapal (Tulsi Zarda, Tulsi Mix)
  

Ogilvy & Mather, Bombay
Copy Supervisor (Nov. 1988- May 1991)

Clients

• Johnson & Johnson (Carefree Sanitary Napkins, Johnson's Baby Soap,
  Johnson's Buds)
• Geoffrey Manners (Anne French Hair Remover); Asian Paints (Apcolite Royale Paints)
• Titan (Titan Quartz Watches)
• Leo Mattel (Barbie Dolls, Hot Wheels)
• Crompton Greaves (Fans)
• McDowells & Herbertson (Bagpiper Gold Whisky, Cavalier Rum)
• Britannia (Vital Soya Oil, Soya Flour)
• Philips India (Industrial Products, Corporate)

Ogilvy & Mather Promotional Campaigns, Bombay

Conceived promotions for: Cadbury's Cocoa, Cadbury's Chocolates, British Airways, Titan, Four Square, Milkfood Icecream, Kinetic Honda, Leo-Mattel (Barbie and Hot Wheels). Presented a "Promotion Bank" of ideas to promote Titan Watches.

Chaitra Leo Burnett, Bombay
Creative Team Leader (May l987 - Oct. 1988)

Clients

• Procter & Gamble (India) Ltd. (Vicks Cough Drops, Vicks Blue, Vicks Vaporets,
  Chatpat Churanets, Ariel Detergent Powder
• Colfax (Old Spice After Shave Lotion, Lather Shaving Cream & Body Talc)
• Meltron (Meltel Business Communication Systems, Corporate)
• NOCIL (Freshnyle)
• Balsara (Babool Toothpaste, Odomos Mats, Odonil, Odopic)
• State Bank of India (State Bank Schemes);
• Tata Consultancy Services (Masterkey Computer Software)
• Apple Leasing and Industries Ltd. (Computer Education, Leasing)
• Searle (Brown Powder - New Product)

Chaitra Leo Burnett, New Delhi
Senior Copywriter heading Copy Dept. ( April 1985 - April 1987)

Clients

• Weston Electronics (TVs, Audio Products, Cassettes)
  
• JCT (Phagwara Textiles)
• Milkfood (Milkfood Icecream and Skimmed Milk Powder)
• Hindustan Proteins Ltd. (Uncle Chipps Potato Wafers)
• Liberty Footwear
• Durable Electricals (Durable Geysers and Fans, Big Pop Popcorn Machine, Citro Juicer)
• Arihant Fabrics (Oswal Suitings, Shirtings & Dress Materials)

Hindustan Thompson Associates, Delhi
Copywriter (Dec. 1982 - Mar. 1985)

Clients

• Welcomgroup Hotels (Maurya Sheraton and other hotels)
• Petroleum Conservation Research Association (PCRA)
• Modern Foods (Tingler Soft Drink)
• Food Specialities Ltd. (Nespray)
• HMM (Happiness - Beverage)
• Escorts (Cranes)
• Kwality Caterers (The Village - Restaurant Complex)
• Kwality Ice Cream
• NAFED (Eggs)
• BHEL (Corporate)
• Superflame (Gas Stoves)
• Indian Airlines

Incentive Marketing & Advertising P. Ltd., Bombay
Copywriter (Oct. 1981 - Nov. 1982)

Clients

• H & R Johnson (India) Ltd. (Johnson Floor Tiles
• Garware Nylons Ltd. (Nylon & Polyester Yarn)
• Akbarallys (Retailing)
• India Book Distributors (Books
• Silks & Crafts of India (Wave Jeans)
• Shalimar Cold Storage (Cold Storage Meats

Backed by years of rich experience across products and target groups, TA understands your needs and provides creative services that effectively meet your requirements.

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