Getting it right
TA follows a time-tested process to manage all assignments
smoothly and professionally. We deliver work on time and within
Great ideas begin with good briefs!
TA works with clients to arrive at a detailed
brief and to clarify their needs and expectations This
ensures clarity of purpose before the work commences.
What is the product or service to be promoted?
Who is the competition?
What are they saying about their products or services?
Who are we talking to? Tell us about the target audience and
What are we saying? What about the product will make them
What is the action you want the target buyer to take?
Is there a specific benefit that puts your product ahead of
Is there any research to back up your claim?
Context and history
What is the history of the product communication vis-à-vis
competition? (What have you been saying about the product in
past advertising? What has competition been saying?)
We encourage you to spend time at this stage to evolve the
brief, because it will save you time later.
Backed by years of rich experience across products and target groups,
TA provides copywriting and content writing services that effectively meet your requirements.