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Getting it right
TA follows a time-tested process to manage all assignments
smoothly and professionally. We deliver work on time and within
agreed budgets.
Great ideas begin with good briefs!
TA works with clients to arrive at a detailed
brief and to clarify their needs and expectations This
ensures clarity of purpose before the work commences.
Key questions:
What is the product or service to be promoted?
Who is the competition?
What are they saying about their products or services?
Who are we talking to? Tell us about the target audience and
their interests
What are we saying? What about the product will make them
buy it?
What is the action you want the target buyer to take?
Background information:
Research
Is there a specific benefit that puts your product ahead of
the competition?
Is there any research to back up your claim?
Context and history
What is the history of the product communication vis-à-vis
competition? (What have you been saying about the product in
past advertising? What has competition been saying?)
We encourage you to spend time at this stage to evolve the
brief, because it will save you time later.
Backed by rich experience across products,
services, media and target groups, TA understands your needs
and provides creative services that effectively meet your
requirements.
Got a project? Get a quote!
TA provides copywriting and content writing
solutions for your needs.
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