Kwality introduced a unique pop-in-the-mouth icecream shaped
like a chocolate eclair. It had a chocolate coating and a vanilla
interior. There were five Bon Bons in a pack so you could share
them with friends.
Since Hindustan Thompson Associates launched the product with
black-and-white newspaper ads, we personified the Bon Bon with
fun illustrations. We called it "The bite-sized treat",
positioning it visually as "The icecream you could share".
Shown below is a printed dangler used on the icecream carts.
Other ads said "It's more fun when you're more than one"
and ""When you're lonesome by your ownsome - Cadburys
Bon Bon".
