This was a series of four ad layouts presented by MASS Marketing
and Advertising Services, to their client Kurl-on, India's largest
selling branded rubberised coir mattress. Most people don't
think about replacing their mattresses, they just forget about
them. This is an educative campaign that highlights the importance
of sleep in the way it affects the quality of life during the
waking hours.
Since a person spends about 8 hours of a day in sleep, one-third
of his life is responsible for how he feels and functions in
the remaining two-thirds of his life. The ad highlights the
selling points of Kurl-on (no sagging, better spinal support),
and cross-sells Kurlopillo Pillows, another sleep product from
the same company. The coupon at the bottom of the ad offers
a free booklet on sleep in exchange for some data on the existing
mattress owned by the customer.
