Chaitra Leo Burnett launched Liberty Shoes with the promise
of "free-as-air feet". No longer did shoes need to
be heavy
and uncomfortable to be strong and last long. This promise is
derived from the product benefits of lightness and durability
due to lightweight, abrasion-resistant imported polyurethane
soles. Soles that provide double density shock absorption from
heel to toe. The visual shows shoes walking lightly across the
page like "happy feet".
