Medipam Presentation:
TV Commercial Storyboard (page 1)
Kerala, a large state in South India famous for its verdant
green landscapes, is the home of Ayurveda, the Indian science
of medicine through natural herbs. One of the approaches at
Stimulus Communications' presentation was to
position Medipam, an Ayurvedic soap,
as "a slice of Kerala".
In effect, the soap is a "window" into the natural
world of Kerala. The State's gorgeous natural scenery morphs
into the soap in the girl's hand. Contd.
