Medipam Ayurvedic Bath
Soap
Theme: A slice of Kerala
This was one approach among several in a creative pitch for
a medicated Ayurvedic bath soap called Medipam, which contains
herbal extracts that clear up oily skin. Kerala, a South Indian
state that is rich in nature's bounty, is the home of Ayurveda
a holistic system of healing that originated in India 5,000
years ago.
Visually, the soap is presented like a "window" to
one of Kerala's beautiful natural landscapes, where waterfalls
gush through herbal forests. The idea was to evoke the feeling
of "natural" (gentle on skin) rather than "medicinal",
which gives a feeling of harshness. The copy is detailed below.
Headline: A Slice of Kerala
Copy: Scent of the mountains. Gurgle of waterfalls. Whisper
of the forests. Fragrance of natural herbs. Wisps of clouds
in a blue arch of sky. Warmth of a golden, sun-kissed land.
Medipam. Born of Ayurveda, the science of life. Made in Kerala,
the home of Ayurveda.
If you want a soap that keeps oily skin at its best, clear of
pimples and blemishes, choose Medipam.
It's the perfect balance of cleansing, nourishment and protection
for your skin.
Medipam Ayurvedic Bath Soap
for oily skin
What could be more natural?
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