The following was one of the routes presented in a creative
pitch for a medicated Ayurvedic bath soap called Medipam, which
contains herbal extracts that clear up oily skin. Ayurveda is
a holistic system of healing that originated in India 5,000
years ago.
The soap is presented as a tribute to Ayurveda, the science
of life. Ayurveda aims at restoring nature's balance and treats
the whole person, not just the disease or the symptom. Visually,
the ad says "natural" and "healthy", and
implies "good for the skin".
