The appeal in this ad is "better, fresher, smoother batter
for delicious results!" The "vadai" - a crispy
South Indian dumpling, speaks to the reader with appetite appeal.
Better batter made in the Ultra Tabletop Grinders make better
dosas, idlis and vadais... which speak for themselves with pride
in the headline. The body copy highlights the features and benefits
- the "reason-why" housewives should buy an Ultra
grinder.
This was one of several approaches presented at a creative pitch
that won Stimulus Communications the Ultra
account.
