Shown below is the second ad in one of the approaches in the
creative pitch for Ultra Tabletop Grinders, using the "end
benefit" appeal of great results - tasty, appetising
food. Better batter made in the Ultra Grinders make better
dosas, idlis and vadais... which speak for themselves with
pride in the headline. The body copy highlights the features
and benefits - the "reason-why" housewives should
buy an Ultra grinder.
