This dangler helps the buyer recall the testimonial in the press
ad at the point of purchase
and makes her feel good about her buying decision. The mother
and daughter in the ad reinforce the
"long-life" and "high quality" appeal of
the Ultra tabletop grinders. Both models, Ultra Grind+ and Ultra
Pride+ ("The better batter grinders") are shown in
the picture.
"I made the right decision" is one of the many approaches
presented to Ultra at a creative pitch which won Stimulus Communications
the account.
