This ad was part of a series of three in a presentation that
concentrated on showcasing the end results of using an Ultra
Grinder - better batter for soft delicious idlis (idlis are
a staple South Indian breakfast dish). The copy is hard-sell
and benefit-oriented, emphasizing the Ultra's reliability, durability,
speedy, low-noise grinding and easy-clean convenience, giving
the consumer sound reasons to buy the Ultra vis-a-vis competition.
this approach was one of several approaches in a creative pitch
that won Stimulus Communications the Ultra Grinders account.
