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Ultra Testimonial Ad 1
"My Ultra is 9 years old and still
looks and works as good as new.
I made the right decision."
Shown below is an alternate layout for the Testimonial approach,
one of several approaches presented at a creative pitch for
Ultra Tabletop Grinders which won Stimulus Communications
the account.
These ads were based on market research which showed that users
were using their Ultra Grinders for years without any problems.
Their authentic statements serve to validate the customer's
decision to buy an Ultra, despite the presence of several lookalike
grinders in the market.
The assurance of the long life of Ultra Grinders is supported
by copy points such as "Made of the best steel", "reliable
motor", "patented conical grinding stones" (a
unique selling feature that was pioneered by Ultra.) |
