Ultra Testimonial Ad 2

This mother-daughter ad makes a powerful statement for the longevity and quality of the Ultra grinder right in the headline, which says:

"Amma, why did you buy an Ultra Wet Grinder?"

"Just one good reason, my dear.
I believe in buying only the best."

This ad was part of a series of 12 ads presented with authentic customer statements gathered from research. The testimonial approach was one of a number of approaches presented at a creative pitch for Ultra Tabletop Grinders which won Stimulus Communications the account.